The Telegraph's Shifting Video Sands

Adam Tinworth
Adam Tinworth

Major thumbs down for The Telegraph this morning. Yes, as mentioned in my earlier post, they’ve made their new online videos embeddable. That’s a good thing. Unfortunately, they don’t remain consistent. When I embedded a video in that post, it was about Jane Tomlinson’s death. Now it’s about Madeline McCann.

This is dumb. Seriously dumb. The whole ethos of social media is built around the idea of when you link to something, it stays in the same place. Having a system that destroys that link is immediately undermining its usefulness.

Poor, poor show.

Update (2pm): It’s just changed again, to video about a triple murder…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.