Blog Azeroth: Mashing Blogging and Forums

Adam Tinworth
Adam Tinworth


First up: what was the motivation for starting the site? 
“Well, [Bellwether]( was lamenting the fact that she and I kept writing about similar things and wished there were a way for druids to get together and talk once a month… I figured that gettng together on forums would be way better than once a month, but I decided I wouldn’t want to exclude other great bloggers simply because they weren’t druids.”
You have an extremely well-read and popular WoW blog. Are you worried about diluting your audience by encouraging more WoW bloggers? 
“Not at all; if I were even remotely worried about that, I wouldn’t constantly introduce new Druid blogs to my readers. I know that to earn and keep a healthy readership, I have to create worthwhile, entertaining, and/or educational content. A class-based blogosphere feeds upon itself… positively. And with RSS feeds and readers, there’s absolutely no reason NOT to introduce new blogs!”
What do you hope the site will achieve going forwards? 
“Increased camaraderie and information sharing among bloggers, helping new bloggers get their feet wet, and a blogosphere-wide increase in quality and, in turn, readership. Also, world (of warcraft) peace between horde and alliance.”
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.