Oh, I just noticed that Micheal Targett, the web editor of Flight Global, our website for the aerospace industry, has posted about how his team are adapting to the age of digital journalism:

But at the end of the day the purpose is to serve the changing
demands of our audience. I’m often asked the question: “But why are you
bothering to doing that particular thing?”

*The easy answer is because more and more people are reading,
responding to, downloading, linking to or looking at “that thing” and
therefore finding it of value.*So not a hard decision really.

Nicely put.