How Observant Are You?
Lovely idea, lovely execution, and a great example of viral marketing:
[Via [Open](http://open.typepad.com/open/2008/03/awareness-test.html)]
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Life is not a football game
And an audience is not a tribal fanbase.
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?