One Man & His Blog

What is the role of MSM blogs?

In many ways, I think Shane’s [following post]( hits the nail more accurately on the head:
> This seems to be a change in direction for a blogosphere. Instead of bloggers trying to reach the elite on their own, they are now selling into bigger entities, bringing their audience and hoping to gain from being part of a larger whole.
This is a win-win equation much of the time. When we brought [Flightblogger]( into the Flight Global stable, we gained the traffic and skills of a great blogger, and he gained the resources and brand name of a long-established publisher to back him up. And more to the point, we gained a great example of just how powerful, how journalistic and how traffic-generating great MSM-backed blogging can be. 
I really hope that in the coming months we’ll finally see the blogging versus journalism meme die, and we’ll start to see the true fruits of the great symbiosis between a profession and a style of publishing that the meeting of the two entails.
Time to get some work done. 🙂

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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