Automattic acquires Intense Debate

Adam Tinworth
Adam Tinworth


An e-mail was waiting for me when I got home, announcing that [Automattic has acquired Intense Debate](
For those not familiar with it, [Intense Debat]( is one of those centralised blog comment services, where you replace your own blog’s comments with a centralised service. The key advantage of this is that a commenter’s activity can be aggregated across blog. The commenter owns her own comments, if you like. Competitor [Disqus]( has been getting more attention, but Automattic’s acquisition will push the idea quickly towards the mainstream – and Intense Debate with it. 
Matt Mullenweg has already suggested that they’ll be [integrating Intense Debate into the WordPress core](, “as appropriate”, so we’ll rapidly see the concept spreading across the wide world of WordPress blogging.
It’ll be interesting to see how both Disqus – whose primary development has been around WordPress – and Six Apart – who have been showing more and more of a community focus in their products – respond to this.
But I think this is the first step major step towards making centralised commenting identities the mainstream – and default – way of working.
Automatticcommentscommunitydisqusintense debatesix apartWordPress

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.