More Evidence for the Death of Print

Adam Tinworth
Adam Tinworth

Press Gazette coverWhen I heard that Press Gazette was switching to publishing once a month, with a features-led magazine, I thought it sounded like a good plan. It was exactly the sort of solution that could save a title – moving upmarket with a more analytical bent. So, I thought, I’d swing by and subscribe while I was on the site.

How much to subscribe? £115. That’s  £7.67 per issue on the current “15 for the price of 12” offer or an eye-watering £9.58 without the offer. That’s frankly insane. They’re either relying on corporate subscriptions – not a good idea in the current financial climate – or they seriously over-estimate how much disposable income the average journalist has.

I’d love to support the new-style Press Gazette – but at that price, there’s just no way I can.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.