Reasons for B2B 2B Cheerful
John Welsh, of United Business Media has a list of 15 reasons that B2B media should survive the transition to digital. I like 11 and 12 particularly:
- Clients know they must move their marketing online. They, like the media, are just struggling with the cultural changes necessary.
- B2B sales teams have a relationship with clients that allows them to mentor them as they learn about digital together.
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Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media