One Man & His Blog

B2B

Reasons for B2B 2B Cheerful

John Welsh, of United Business Media has a list of 15 reasons that B2B media should survive the transition to digital. I like 11 and 12 particularly:

  1. Clients know they must move their marketing online. They, like the media, are just struggling with the cultural changes necessary.
  2. B2B sales teams have a relationship with clients that allows them to mentor them as they learn about digital together.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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