Reasons for B2B 2B Cheerful

Adam Tinworth
Adam Tinworth

John Welsh, of United Business Media has a list of 15 reasons that B2B media should survive the transition to digital. I like 11 and 12 particularly:

  1. Clients know they must move their marketing online. They, like the media, are just struggling with the cultural changes necessary.
  2. B2B sales teams have a relationship with clients that allows them to mentor them as they learn about digital together.
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.