To build a community online during a crisis, go live
I’ve long been a sceptic of Facebook Live and other tools. But perhaps I should have looked more closely. If you see them as a community tool, not a broadcast one, the potential is huge.
Naming and shaming is not a community management strategy
The Bristol Post named and shamed abusive commentators. But that was the easy option.
The first Engaged Reading Digest of 2020
Some great links to start your year.
The Financial Times: Telling the climate crisis story in video
Video lives outside the FT paywall, and give the team the chance to reach people they normally wouldn’t. But they have to use an unusual ingredient: emotion.
