This cropped up in a post about the latest improvements to Typepad:> Improved comment experience > [![Comment-form-icons-typepad]( "Comment-form-icons-typepad")](http://everything.typepad.com/.a/6a00d83451c82369e20120a5d7c8a1970c-pi) > Based on some impressive performance on the beta blogs, we have added a few popular social web icons — TypePad, Facebook, and Twitter — on the comment forms. We tested this design in beta for a few weeks and saw a dramatic increase in the commenting activity. By encouraging people to sign in and become a “real” person, we have seen a significant increase in comments.
Sign up for e-mail updates
Join the newsletter to receive the latest posts in your inbox.