I agree with him and disagree with him. You can, consciously, choose to facilitate activity. You can offer places for them to interact and incentives for interacting there. But I agree with him in that you cannot create or own communities – just host them. And that simple truth runs in opposition to the corporate urge towards control.
“If someone tries to tell you that community can just be placed inside a box and everything will be beautiful…no.”
And that’s going to be a pain point for companies until the embrace genuine, open interactions with their communities, he suggests. After all, community is built up of multiple, over-lapping relationships and nothing else.
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add
to right now:
* The Nichepaper Manifesto
– an articulate and well argued guide to how niche publishing might looks
There were a couple of interesting, but ill-attended talks yesterday before
lunch, which I wanted to draw together.
June Cohen [http://www.ted.com/index.php/profiles/view/id/13] of the TED
Conference [http://www.ted.com/talks?gclid=CKeB5LjIopACFRRSZwodakfhqw] made some
interesting points about media, and in particular,