US citizens look at "social stuff" online...

Adam Tinworth
Adam Tinworth

Initially, I got rather excited by this infographic that’s doing the rounds:

[![Nielson Pie Chart (US Internet Time)](](
Another great chart to challenge people’s preconceptions! Hurrah!
And then I looked at it a bit harder. Social networks and blogs lumped together? That’s…not very useful. It implies that people want a significant amount of their content delivered in a social manner, but doesn’t give us any clear picture of how relationship-driven that delivery actually is. Hummph. 
Luckily, there’s [more detail in the original blog post](, although not enough to really tease apart what’s going on here. The mobile use pie chart is worth a squint, though.
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.