Paywalls and the problem of competition

Adam Tinworth
Adam Tinworth

Clay Shirky has brought forth another long piece on the economics of the paywall business that’s worth a read. I’d just like to highlight a single sentence, though, as I think it’s a point that’s missed far too often in discussion of the economics of content online:

Newspapers compete with other newspapers, but newspaper websites compete with other websites.

[emphasis mine]

Not with other newspaper websites, but with other websites in general…

business modelsClay Shirkymonetisationpaywalls

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.