LeWeb: Get the kids outdoors for €299 (Augmented Reality)

Adam Tinworth
Adam Tinworth

Smart phones – are they the idea device for controlling remote control devices?

Take, for example this:

Controlled by an iPhone (works a little better in places without more than 3000 wifi connected devices…)

Toys have lost the war with video games, says Henri Seydoux of Parrot, that makes the device. This encourages children to get outside and play, because of the integration with the phone. And it can fly high – they have videos of it soaring over churches and the like.

So, how do the games work? Much like this:

They have an API for developers to build other apps that use it – as long as they promise not to use it as a weapon…

augmented realityiPhonelewebleweb10smartphones

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.