digital natives

The Double Tap Everything Future?

14 Mar 2011

Targeted at unsettling and challenging marketing people, but with some relevance to the publishing business:

[[via Mr Scott Gould]](http://scottgould.me/video-we-are-the-future/)

“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.

Three fabulous podcast episodes that are well worth your time.

The crumbling edifice of traditional media means the growth of emerging media is more important than ever.

And an audience is not a tribal fanbase.

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