Google plus Google+ equals...?

Google has launched a new social network - and it doesn't look promising.

Adam Tinworth
Adam Tinworth

Blimey. Google’s done it again:

Google’s long expected second shot at taking on Facebook in the social networking space has arrived in the form of the Google+ Project. It has some interesting twists on the social networking model but is far from a Facebook-killer.

And it looks like this:

The Google+ Circles editor

I confidently expect it to do to Facebook exactly what Google Buzz did to Twitter.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.