Google plus Google+ equals...?

Google has launched a new social network - and it doesn't look promising.

Blimey. Googleโ€™s done it again:

Googleโ€™s long expected second shot at taking on Facebook in the social networking space has arrived in the form of the Google+ Project. It has some interesting twists on the social networking model but is far from a Facebook-killer.

And it looks like this:

The Google+ Circles editor

I confidently expect it to do to Facebook exactly what Google Buzz did to Twitter.