Gamification the dumb…err…Google way

Adam Tinworth
Adam Tinworth

Beautiful summary:

Google News US has launched collectable badges for reading news stories.

This is stupid.

Mary has provided plenty of more detailed reasons why it’s stupid, too. Another example of Google jumping on a social bandwagon without really understanding it?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.