Apple advertising, 30 years ago

Adam Tinworth
Adam Tinworth

Talking of Apple, I made a fun discovery on the way home from Like Minds last week. I stopped off at my mother-in-law’s, and helped her sort through some old family stuff. Amongst the various bits of memorabilia were these two souvenir magazines from 1981:

[![1981 Royal Wedding mags](](
And in the Telegraph magazine was the most wonderful advert. It was an Apple advert, for the Apple II in the pre-Macintosh days:
[![Apple advert from 1981](](
Not exactly a model of the modern, minimal Apple ad, is it?
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.