Why niche content works online

Joanna Pieters, writing about meeting the readers of a specialist magazine for the first time:

In a flash, it all made sense. These men were experts. They knew buses and lorries intimately. They got a huge kick out of using their knowledge to build collections with significance to them, show off their expertise and take the rest of the model industry to task. And they read the magazine because it talked to them as experts, taking them seriously and sharing their passion.

This is why good niche blogs and sites work so very well online. Take those words – talked to them as experts, taking them seriously and sharing their passion – and engrave them on your brain as you produce content for niche audiences. If you don’t respect them, they won’t respect your content.