Say Media:

Today’s digital publishers are forced to contend with the legacy systems put in place by both digital and print. The result is an experience that feels unfocused, cluttered and confused. 
In order to create a new standard in quality digital publishing we need to start viewing it as an entirely new medium and rethink the current relationship between content, editorial design and user experience.

Quite.

The solution?

We need to create a new approach to telling a story, creating socially textured narratives that couldn’t exist in print. Instead, stories will have layers of context with reader interactions and conversations becoming part of the story. The user interface will be a seamless part of the experience of consuming content, letting readers explore in a far more fluid and elegant ways.