Sleeping Bag Marketing

Adam Tinworth
Adam Tinworth
Neat idea for attracting attention at a conference. I was steaming out of a conference session, in search of a coffee to sustain me for more liveblogging, when I came across this sight:
[![Sleeping bag](](
Uh, what the heck? OK, I stopped to take a photo, and while I was doing so, someone else walked up and asked her what she was doing:
![Marketing from a sleeping bag. ](
And the story became clear. She’s marketing for [deskwanted](, a site to allow people to find a better place to work than their beds. Or their sleeping bags.
Clever, attention grabbing and in line with the core idea of the site. And nicely targeted to the start-up and independent working crowd here… 

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.