bullshit 360 Integrated Earned Retrogressive Digital Media Social Media Second Screen Strategy Adam Tinworth Jul 12, 2012 1 min read [via [Mark Payton on Google+](https://plus.google.com/114812212406230173522/posts/6qp6qKfoD3x)] Share this post Written by Adam Tinworth Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism. Comments Sign up or Sign in to join the conversation.