Branch, a new discussion platform for the interwebs is out of beta, but not out of needing an invite to get in. Ah, well. Until we hoi polloi are allowed in to play, we can gaze adoringly at on-going Branches, like Jim Giles’s one on long-form journalism.

Here’s Branch’s *de rigeur* arty launch video. If you don’t laugh at the “empty engagement” moment, you have no soul, work in social media marketing, or both.