The "placed" story and other failures of journalism
Sarah Lacy is outraged by PR behaviour:
A company pivoted (read: failed) and decided it wanted some positive press. So it paid someone to write a story. Not a press release or a guest post, an actual fake news story, paid for and produced by the company. And it is now sending it around to tech blogs, asking if people who have forgone easier and more lucrative careers choosing instead to report and write news for a living can just cut and paste it under their own bylines. Or, you know, “something similar.”
Are you fucking kidding me?
If only this behaviour were unique to tech blogs. If only traditional media had never published anything like this. If only…
Sign up for e-mail updates
Join the newsletter to receive the latest posts in your inbox.
Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media