Dear Superman, about that blogging thing...

Adam Tinworth
Adam Tinworth

An open letter to Superman:

Firstly, let’s talk money. I assume you are being paid at The Daily Planet? You are? Well being a blogger is slightly different. As a blogger, you are expected to eat your “raised profile” sleep under “increased traffic” and wear “more followers”.

She has a point – I doubt even Supes can build a profitable blog at super speed. Perhaps he’ll have to do it the Pete Cashmore way, and run it from his parents’ basement in Smallville…


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.