An open letter to Superman:

Firstly, let’s talk money. I assume you are being paid at The Daily Planet? You are? Well being a blogger is slightly different. As a blogger, you are expected to eat your “raised profile” sleep under “increased traffic” and wear “more followers”.

She has a point – I doubt even Supes can build a profitable blog at super speed. Perhaps he’ll have to do it the Pete Cashmore way, and run it from his parents’ basement in Smallville…