On its earnings call today, Yahoo reported that its Flickr product has enjoyed a resurgence in the mobile space, with iOS usage spiking a full 25% in terms of uploads and photos viewed, measured on a daily basis, since the company revamped its app for Apple’s mobile devices.
Not quite what the headline promised – which suggested that the app was resposible for a 25% growth of the site – but this is still interesting news. Flickr has had an app for years – but get the app right, and you can see genuine growth. Can they keep building on it? I hope so. Flickr’s fine-grained privacy controls and robust searching are a far more interesting photo medium than Instagram. They just need to keep making it easier to use without losing the sophistication.