Android: Triple the development costs of iOS?

Adam Tinworth
Adam Tinworth

iPlayer on Android

Interesting snippet hidden away in a BBC blogpost about iPlayer on Android:

Today we have an Android development team that is almost 3 times the size of the iOS team.

Three times? Wow. Android might have a numerical advantage in devices out there – but is that advantage enough to justify the additional cost base? Not a decision the BBC has to face in the way that many companies do, but that kind of ratio, couple with evidence that content doesn’t sell as well on Android suggests that companies should think very carefully before investing in the platform.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.