Bobbie Johnson on the future of journalism’s shiny new obsession Snowfall (and its ilk):

Yet almost every example of snowfalling that I’ve seen in action puts reading second to the razzle-dazzle. Can you even remember what happens in Snowfall? Do you remember who wrote it? What did the multimedia help you do? Snowfall was a good story, but it felt as if getting you to read it was the story’s secondary ambition.

Snowfall was an interesting experiment. But the journalism world’s obsession with shiny new tech and finding a single saviour for our profession is leading people to lose sight of context and relevance.