Medium versus News

Adam Tinworth
Adam Tinworth

Medium is rejecting chronology as the key way it presents potential reading material to users:

Our goals are different: we want to give you great stuff to read. We have tens of thousands of great pieces already written on Medium, and the vast majority of them are just as relevant today as the day they were written. In some cases, a few months may even have made them better.

Anyway, reading the news doesn’t make us any smarter.

This makes a lot of sense. Paper publishing tied us to the value of the new because we were literally publishing a new issue every day/week/month. Anyone who has done any serious metrics work on publishers’ sites will have seen just how much traffic goes to “archive” content.

Medium is designing itself around that fact. Interesting approach.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.