Why the book might be getting shorter

Adam Tinworth
Adam Tinworth

Interesting analysis of how Kindle Singles, and other short ebooks might be the future:

The greatest aspect of Kindle Singles is, of course, their short length. The first one I read was a Single about media and I remember thinking how a typical business book editor would have asked the author to turn this 30-page gem into a bloated 300-page mess. It happens all the time and it’s a function of both physical shelf presence and perceived value. In the ebook world there’s suddenly no physical bookshelf an individual title has to have a spine presence on. Now we just need to stop equating “shorter” with “cheaper”…more on that in a moment.

And, indeed there is. I’d actually be prepared to pay as much for a short book as a long one, as long as the density of information was right. Attention is at a premium, and books that respect that are valuable to me.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.