Are we still struggling to get journalists to add links to their stories, to do the most basic elements of digital production, in 2013? Really? What would happen if a journalist consistently turned in half-finished copy for tomorrow’s newspaper?
Yes, we are still struggling. And you can’t even to begin to consider your newsroom culture digital-first until this sort of half-hearted approach is eliminated.
I keep hearing feedback that certain publishers think they’re 80% or more through their digital transition. I’m rather afraid that they’re deluding themselves…
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