A litmus test for digital newsrooms

Adam Tinworth
Adam Tinworth

Kevin Anderson:

Are we still struggling to get journalists to add links to their stories, to do the most basic elements of digital production, in 2013? Really? What would happen if a journalist consistently turned in half-finished copy for tomorrow’s newspaper?

Yes, we are still struggling. And you can’t even to begin to consider your newsroom culture digital-first until this sort of half-hearted approach is eliminated.

I keep hearing feedback that certain publishers think they’re 80% or more through their digital transition. I’m rather afraid that they’re deluding themselves…

change managementdigital firstdigital journalismkevin anderson

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.