A litmus test for digital newsrooms
Are we still struggling to get journalists to add links to their stories, to do the most basic elements of digital production, in 2013? Really? What would happen if a journalist consistently turned in half-finished copy for tomorrow’s newspaper?
Yes, we are still struggling. And you can’t even to begin to consider your newsroom culture digital-first until this sort of half-hearted approach is eliminated.
I keep hearing feedback that certain publishers think they’re 80% or more through their digital transition. I’m rather afraid that they’re deluding themselves…
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