The fundamental difference between Apple and Google

Adam Tinworth
Adam Tinworth


Benedict Evans defines the fundamental philosophical difference between Google & Apple:

For Google, devices are dumb glass and the intelligence is in the cloud, but for Apple the cloud is just dumb storage and the device is the place for intelligence.

Given all the news we’ve had in the past year about how very interested our Governments are about what’s going on in the cloud, I think I’d rather have my intelligence in the devices.

Lots of other interesting stuff in his analysis of Apple’s announcements on Monday. My own take is up on the NEXT Berlin site.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.