Press Gazette's double standards

Adam Tinworth
Adam Tinworth


Noted in an otherwise positive story about Matt Hill crowdfunding a rebooted Media Talk podcast:

Asked by Press Gazette last month whether The Guardian’s decision to axe Media Talk was an indication that podcasts have had their day, Hill said: “Actually I think we are seeing a resurgence in the medium.

I wonder if Press Gazette asks if magazines have had their day, every time they report on one closing? Not much evidence of it in the archives.

In which case – why the double standards on media type? It’s a strange old industry that will deny that very old media forms are under serious threat, but eagerly await any sniff of mortality in newer ones…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.