(Apple) Watch and learn

Adam Tinworth
Adam Tinworth

Apple Watch with Milanese Loop

So, yes, I ordered an Apple Watch. This is pretty much par for the course with me and new Apple products these days. It took me a few months to get around to buying an iPod, but I was there the first day for the iPhone and the iPad, and I regret neither of those. But then, I didn’t expect to. As soon as I saw both of those products introduced on stage at an Apple event, I wanted them.

The Watch? I don’t know. I want to experience it – to get a sense if it’ll fit in my life. And to do that, I have to own it. But I’m not sure (at this point) if I’ll buy another one a few years down the line.

This is the first time in over a decade that I feel like I’m experimenting with an Apple product – and that’s an interesting experience. I’m most interested in the idea that it’ll reduce my focus on my phone. With more notification-base tasks completed on the wrist, I’m less likely to be distracted by all the iPhone-based delights I carry around. But we’ll see.

I imagine I’ll be blogging about it when it arrives (and I ordered early enough that I should be in the initial wave), but that depends a lot on how closely the watch’s arrival matches that of another very significant delivery coming my way…

(I also wrote something for NEXT Conference about today’s Apple Watch sellout.)

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.