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Mirror takes an axe to digital new formats team

Mirror takes an axe to digital new formats team

A new boss at The Mirror is sweeping away the digital innovations of his predecessor. Not invented here syndrome at work…

Apparently the Mirror has had enough of experimentation:

Sources close to the online team told BuzzFeed News that they believe Picton’s vision for The Mirror’s websites is based around the MailOnline model, so the current crop of brands do not fit with his plan.

Oh, goody. The world needs a new MailOnline imitator.

The consequences?

BuzzFeed News understands that 14 jobs across UsVsTh3m, Ampp3d, and Row Zed are at risk of redundancy after a 30-day consultancy period. All three brands will continue to publish content, but on a reduced basis.

Well, the good news is that there will be some decent digital journalists with skill in producing viral content hitting the market pretty shortly. I would put money on many of them following Malcolm Coles – who built the Mirror new formats team – to the Telegraph, if it wasn’t for the political difference that might be too much for some to bridge.

Start up your poaching engines, people…


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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