Fashion blogging as the new (tired) media mainstream

The rise, commercialisation, fall and rebirth of fashion blogging:

“Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes Lau. “It’s almost like the big fashion bloggers have become ‘establishment’ and people on Instagram or Vine stars are doing their own thing.”

A fascinating picture of an industry in a process of continuos re-invention.