iOS 9 - adbockers selling fast

Adam Tinworth
Adam Tinworth


Less than 24 hours after the release of iOS 9, it’s interesting to see that adblockers are shooting to the top of the charts in the App Store worldwide.

Content blockers, which allow users to block advertising, trackers and third-party scripts for the first time, are one the major new features on iOS 9.

Let’s take a look at this:

Blocker stats

That’s Peace and Purify Blocker in the top 10, less than 24 hours after the release of iOS9.

A blip? Or the start of wholesale ad blocking? Interesting times…

(I’m using Peace, and rather liking it.)

adblockingadvertisingadvertsbusiness modelsiOSiOS9

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.