Tinder is judging you - with an algorithm

Adam Tinworth
Adam Tinworth

Tinder rates the desirability of its users with an algorithm

Tinder is judging you:

You might not realize it, but anyone who’s used the popular dating app is assigned an internal rating: a score calculated by the company that ranks the most (and least) desirable people swiping on the service. The scores are not available to the public, but Tinder recently granted me access to my own—and I’ve regretted learning it ever since.

There’s a small part of me that wishes I’d had something like Tinder when I was a 20-something. It would have helped me deal with my crippling nervousness about admitting that I fancied someone – and I’d certainly have got laid more often. But stuff like this makes me very glad I married before the rise of the dating app.

Imagine Tinder selling on this data, so people can target the “desirable elite”…

algorithmsdating appstinder

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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