Publishers & Pokémon Go: there's nothing for the likes of you here
Publishers won’t – and can’t – learn anything from Pokémon Go says Chris Sutcliffe:
Even thoughtful, forward-thinking pieces about lessons from Pokémon Go like this one from Poynter’s Melody Kramer are written with the assumption publishers have a product which audiences are not only willing to pay for, but offer access to their data and time for. Without an IP like Pokémon attached, I seriously doubt any similar endeavour from publishers will find success of anywhere near that magnitude.
“What X can learn from Y” hot takes are becoming the web equivalent of a cockroach infestation.
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