Publishers & Pokémon Go: there's nothing for the likes of you here

Adam Tinworth
Adam Tinworth

Publishers won’t – and can’t – learn anything from Pokémon Go says Chris Sutcliffe:

Even thoughtful, forward-thinking pieces about lessons from Pokémon Go like this one from Poynter’s Melody Kramer are written with the assumption publishers have a product which audiences are not only willing to pay for, but offer access to their data and time for. Without an IP like Pokémon attached, I seriously doubt any similar endeavour from publishers will find success of anywhere near that magnitude.

“What X can learn from Y” hot takes are becoming the web equivalent of a cockroach infestation.

chris sutcliffegamingpokémon gowhat x can learn from y

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.