One Man & His Blog

Instagram's key feature: search

Instagram's key feature: search

The Buffer blog has published a really useful post looking at how to make the most of Instagram, by using its search function. One particular piece of advice often missed comes from photographer Allen Harper:

Some hashtags are vastly more popular than others; however, popularity doesn’t always translate to effectiveness. For example, you’ll notice that #photooftheday, #like4like, #instagood, #iphoneonly, etc. are extremely popular. Unfortunately, since so many users throw these similar tags on their images, it means that their photos are buried in the pool within seconds and become virtually undiscoverable.

Nothing earth-shattering, but great, solid advice that will last.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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