iPhone 7 versus a real movie camera

Adam Tinworth
Adam Tinworth
As you might expect, the real (and hideously expensive) movie camera blows the phone away.

But here’s the thing — in all but the very low light situations, the iPhone footage is remarkably good looking. And the iPhone has been shooting video for less than a decade: the first one to shoot video was the 3GS in 2009; the third model, only eight years ago. Just imagine how good the footage it produces will be in another decade…

iPhonevideo cameravideo strategy

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.