Cale Guthrie Weissman has written a pretty on-point take-down of the gulf between Ev William's stated intentions, and the effects of his actions:
Williams will speak to anyone who will listen about how unsustainable the current advertising-driven media industry is. What he neglects to mention is the carnage he’s left behind while building, destroying, and supposedly again rebuilding Medium.
We saw the latest example of that just yesterday.
This description of Medium's actions really bites, too:
It’s true that ad-based digital media is unsustainable, but bringing on journalists and editors and then killing their revenue in the name of a business pivot hardly seems like the appropriate fix. As one person impacted by Medium’s business changes in 2015 told me, the company is “throwing shit at the wall to see what sticks.”