Twitter is a video company now

Twitter is all about 280 characters right? Wrong. It's a video compnay now…

Adam Tinworth
Adam Tinworth

So, don’t believe the headline? Look at this from Kurt Wagner at Recode:

Now video ads don’t just generate a lot of money for Twitter, they generate the majority of the company’s advertising revenue. Twitter said this week that video ad revenue makes up more than 50 percent of its ad revenue, something that actually happened in Q4 but was only made public this week as part of Q1 earnings.

Interesting, isn’t it?

Photo by Thomas William on Unsplash

X (Twitter)Videoweb videosocial videobusiness models

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.