Twitter is a video company now

So, don’t believe the headline? Look at this from Kurt Wagner at Recode:

Now video ads don’t just generate a lot of money for Twitter, they generate the majority of the company’s advertising revenue. Twitter said this week that video ad revenue makes up more than 50 percent of its ad revenue, something that actually happened in Q4 but was only made public this week as part of Q1 earnings.

Interesting, isn’t it?

Photo by Thomas William on Unsplash

About Adam Tinworth

Adam is a digital journalism analyst, trainer and consultant. He started his career publishing newspapers for the children on his street in the 1980s, edited student magazines in the 1990s, and then spent a decade as a business journalist. In 2006, he moved full-time into digital journalism development. Since 2012, he's been trading as an independent consultant, and has worked with everything from national and international newspapers, to small local charities.