So, don’t believe the headline? Look at this from Kurt Wagner at Recode:
Now video ads don’t just generate a lot of money for Twitter, they generate the majority of the company’s advertising revenue. Twitter said this week that video ad revenue makes up more than 50 percent of its ad revenue, something that actually happened in Q4 but was only made public this week as part of Q1 earnings.
Interesting, isn’t it?
Photo by Thomas William on Unsplash