Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity

Five links on engaged journalism to see you through the morning coffee break

Adam Tinworth
Adam Tinworth

Twitter prepares for the age of synthetic media

Looks like Twitter is trying to get ahead of the game on dealing with Deepfakes and their ilk. Consultation runs until Nov 27th, and they have some idea of how they're going to do this. But I kinda wish they's get ahead of today's issues first…

Help us shape our approach to synthetic and manipulated media
When you come to Twitter to see what’s happening in the world, we want you to have context about the type of content you’re seeing and engaging with.

Worth noting Alistair Reid and James Ball's remarks about Deepfakes, though:

YouTube seeks better engagement crack

I missed this when it first came out, but it does rather reinforce the idea that the big platforms will always optimise for engagement - because their business models are driven by it.

YouTube Is Experimenting With Ways to Make Its Algorithm Even More Addictive
YouTube Is Experimenting With Ways to Make Its Algorithm Even More Addictive. Publicly, the platform says it’s trying to do what it can to minimize the amplification of extreme content. But it’s still looking for….

Is YouTube about to delete "no longer commercially viable" accounts?

So, obviously, Betteridge's law applies. They aren't or, at least, so they claim. But the wording of the terms and conditions clause change would certainly allow them to. Little by little, YouTube creators are finding out the danger of building your living on a platform they don't control. Paging Instagram Influencers

Amid panic, YouTube says new terms of service won’t impact creators
A viral tweet stirred the creator community.

Treating analytics with the appropriate complexity

Good piece from Marko Dorić of Content Insights on the analytics philosophy that drives their product. Some things to learn from here.

Complex content analytics: the night vision journalism needs
If it’s been said once, it’s been said a thousand times: you can’t manage what you don’t measure. So how do we gain journalistic night vision?

We're crap at spotting fake news

Anyone surprised by this?

‘Fake News’ Isn’t Easy to Spot on Facebook, According to New Study - UT News
AUSTIN, Texas — With the presidential election season moving into high gear, campaign messaging will soon begin increasing dramatically. But for those of
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.