Social & Digital lunchbreak: the engaging, managing & uplifting edition
Three helpful links (and a memorialisation of a failure) to help you find positivity in dark days…
Lessons from the WSJ's audience engagement strategy
This is a great read, full of ideas you can plunder for your own strategy.
Incidentally, my audience engagement course kicks off in the morning - we have a few places left, if you'd like to up your skills in one of the most in-demand fields in journalism. (Plug over.)
Community management lessons from the Gather ModSquad
I've had this tab open for a week, and finally read it last night, while procrastinating over something else. Some good insights about how to shepherd a volunteer team and delivery a good experience for a community.
Well, I was able to cross something off my "to do" list, just by reading a headline. I like that efficiency. "Figure out what Civil is actually doing" has been sitting there for over a year, and perhaps that was the heart of the problem. When someone with 15 years of interest in journalism innovation can't quite figure out - or isn't inspired to understand - what you're doing, how are you going to get the word out?
Social Video Positivity
Forget "if it bleeds, it leads". How about "if it's cute, it shoots"? CBS have been finding that a positive style of social video is massively over-performing for them:
- They generate nearly 200% higher link clicks per post
- Reach 500% more people per post
- Receive nearly 2,000% more engagements (comments, likes, shares) per post
- Have an 18% higher completion rate with an average video length of 1:19
Here's an example:
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