Social & Digital lunchbreak: the engaging, managing & uplifting edition
Three helpful links (and a memorialisation of a failure) to help you find positivity in dark days…
Lessons from the WSJ's audience engagement strategy
This is a great read, full of ideas you can plunder for your own strategy.
![](https://miro.medium.com/max/1000/1*6tWycTIrStin-37V1H00qg.jpeg)
Incidentally, my audience engagement course kicks off in the morning - we have a few places left, if you'd like to up your skills in one of the most in-demand fields in journalism. (Plug over.)
Community management lessons from the Gather ModSquad
I've had this tab open for a week, and finally read it last night, while procrastinating over something else. Some good insights about how to shepherd a volunteer team and delivery a good experience for a community.
![](https://miro.medium.com/max/1200/1*zpMpfAyEOo13ccwVM6LsHA.jpeg)
Civil's End
Well, I was able to cross something off my "to do" list, just by reading a headline. I like that efficiency. "Figure out what Civil is actually doing" has been sitting there for over a year, and perhaps that was the heart of the problem. When someone with 15 years of interest in journalism innovation can't quite figure out - or isn't inspired to understand - what you're doing, how are you going to get the word out?
![](https://www.poynter.org/wp-content/uploads/2020/06/1_ErbdsBHmabuF15FZUI1CqA.png)
Social Video Positivity
Forget "if it bleeds, it leads". How about "if it's cute, it shoots"? CBS have been finding that a positive style of social video is massively over-performing for them:
- They generate nearly 200% higher link clicks per post
- Reach 500% more people per post
- Receive nearly 2,000% more engagements (comments, likes, shares) per post
- Have an 18% higher completion rate with an average video length of 1:19
Here's an example:
Super mom juggles being a firefighter, frontline hospital employee and motherHERO OF THE DAY: Jen Kingsberry is a true superhero. She's a volunteer firefighter, a respiratory therapist on the front lines of the battle against COVID-19 – and a mom https://cbsn.ws/36rHt5U
Geplaatst door CBS News op Maandag 11 mei 2020
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