Finding sceptical news audiences on social media

Finding news audiences in the social media shift Members Public

In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.

Adam Tinworth
Adam Tinworth
reuters institute

Lessons from award-winning newsletters Members Public

What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.

Adam Tinworth
Adam Tinworth
newsletters

Commercial lessons from the Black Ballad founder’s newsletter Members Public

How a weekly newsletter has become central to both the community building and monetisation of a ground-breaking website for black women.

Adam Tinworth
Adam Tinworth
newsletters

Lessons from Newsletter-First Publications Members Public

What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.

Adam Tinworth
Adam Tinworth
newsletters
A cartoon of a human supervisor checking the work on an AI robot who has been making social videos.

Social videos: No, AI can't do them by itself Members Public

That AI isn't putting you out of a job yet — but it might be about to change it…

Adam Tinworth
Adam Tinworth
AI
Good fences make good neighbours.

Collapsing Context Collapse Members Public

Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.

Adam Tinworth
Adam Tinworth
community management
A puzzled journalist in the middle of doing an interview

Ask the stupid question, and other journalism advice Members Public

Two handy tips for journalists

Adam Tinworth
Adam Tinworth
Journalism
A machine learning chip in the time vortex

Time for an AI rewind Members Public

Are we letting the generative AI hype blind us to more practical and reliabel uses of the technology?

Adam Tinworth
Adam Tinworth
AI