Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Facebook woos the kids Members Public

And this might matter to local journalism. Plus: has The Telegraph found a buyer? And the mysteries of algospeak.

Adam Tinworth
Adam Tinworth
Meta
A sticker on the outside of an iPad that reads "bloggers always blogging about blogging".

On bloggers and journalists, 20 years on Members Public

An old debate reared its head over the weekend. Why do journalists still misunderstadn what blogging was — and is?

Adam Tinworth
Adam Tinworth
Blogging
How many people are you — and how many ways do you represent yourself?

How many people are you? Members Public

Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!

Adam Tinworth
Adam Tinworth
Threads
Robots shopping for newspapers and magazines

When digital goes shopping for print Members Public

Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.

Adam Tinworth
Adam Tinworth
Publishing
A ghost reads a local newspaper, under a bell, inside a victorian mill.

The Mill, The Bell, the Ghost and the future of local news Members Public

Mill Media's latest site eschews Substack for Ghost. That's great: the web/newsletter/subscriptions space needs competition, and a choice of platforms for publishers.

Adam Tinworth
Adam Tinworth
Local News
Burn, baby, burn: it's a WordPress inferno!

WordPress just lost its default status for publishers Members Public

The battle between Automattic and WP Engine has exposed an unexpected vlunerability of the WordPress ecosystem — and it's one publishers should be wary of.

Adam Tinworth
Adam Tinworth
WordPress
A digital posse of robots, riding to solve our social media problems.

We need a social media POSSE Members Public

But I'm not talking about an online lynch mob, but some new digital plumbing to make it easier to navigate a social media diaspora. Plus an AI tool worth exploring.

Adam Tinworth
Adam Tinworth
Social Media

Tales of people-powered journalism Members Public

Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.

Adam Tinworth
Adam Tinworth
audience engagement