Journalism’s return to community is necessary – but risky
“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.
Latest
Journalism right in your lughole
Three fabulous podcast episodes that are well worth your time.
Journalism isn’t dying
The crumbling edifice of traditional media means the growth of emerging media is more important than ever.
Life is not a football game
And an audience is not a tribal fanbase.
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?
AIs have no sense of humour
Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Playing the algorithm game
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
Cuttings: The true face of X political influencers
Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product
Getting AI in perspective
Yes, AI matters to journalism – but can we talk about other things, too, please?
Journalism
Fighting the new censorship: Emily Maitlis and Dr Ayala Panievsky
Emily Mailtlis interviews Dr Ayala Panievsky on how journalists counter the tools populist politicians use to control the narrative
Blogging
24 years later
It's my 24th anniversary as a blogger.
AI
Your Sceptical AI Reader
Somewhere between AI Boosterism and Doomerism, there's a realistic path to be navigated.
Blogging
2001: the year blogging changed the world
Yet we wouldn't realise how much for two decades
AI
The siren song of AI scale
Turning to AI to write stories will not save smaller outlets
podcasts
One Man on a Podcast
It's an Addition to what I normally do
indie journalism
Cuttings: Facebook, The Nerve and the Butcher
Curated read for paying members of OM&HB. And curated with love and thanks.
social video
The ever-evolving face of social video
If you're still stuck in the “it's all kids dancing” mindset, you're slipping way behind the times…
Journalism
Report and Connect: a manifesto for the survival of journalism in the AI age
A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
AI
People still misuse AI
But it’s not their fault. Well, not entirely.
Journalism
Three glimpses into the future of journalism
Three stories worth your time, in the shifting sands of modern publishing
journalism students
Where do journalism students get their news?
They sure aren't wedded to print any more.