advertorials

When advertising goes native Members Public

So, this happened while I was away: Yes, we need new sources of income in digital. But I’m deeply unconvinced that “native” advertising is the future. We’re essentially running a huge experiment to see if the old view – that compromising editorial values with paid content would erode the

Adam Tinworth
Adam Tinworth
advertorials

Native advertising: good for publishers, terrible for brands? Members Public

Copyranter on Buzzfeed’s flavour of native advertising [http://copyranter.blogspot.co.uk/2014/06/buzzfeeds-native-advertising-is-nothing.html] : > In an interview with Wired last February, Peretti spouted [http://www.wired.co.uk/magazine/archive/2014/02/features/buzzfeed] about how they “label everything really maniacally” (How does one label an

Adam Tinworth
Adam Tinworth
advertising

The Mumsnet content racket Members Public

Mumsnet charges you to provide them with content [http://blogs.spectator.co.uk/nick-cohen/2013/12/the-mumsnet-racketeers/]… > I’m sorry, Mumsnet charges writers and actors or their publishers and producers for the privilege of providing content for its website? I shouldn’t have been shocked. The logical next step

Adam Tinworth
Adam Tinworth
advertorials