algorithms
Google algorithm update hits publishers Paid Members Public
Publishers feel the pain in new Google update [http://www.thedrum.com/news/2016/01/17/economist-new-yorker-and-time-all-fall-victim-google-update] A new update to the Google search algorithm seems to have hit some publishers, including TheAtlantic.com, GQ.com, Newyorker.com, Economist.com and Time.com: > Commenting on the results, Marcus Tober,
Tinder is judging you - with an algorithm Paid Members Public
Tinder rates the desirability of its users with an algorithm [http://www.fastcompany.com/3054871/whats-your-tinder-score-inside-the-apps-internal-ranking-system] Tinder is judging you: > You might not realize it, but anyone who’s used the popular dating app is assigned an internal rating: a score calculated by the company that ranks the most
Facebook and publishers: live by the algorithm, die by the algorithm Paid Members Public
As anyone who has been trained by me of late will know, Facebook is the 1000lb gorilla in the traffic generation game right now. It’s been steadily rising as a percentage of traffic referrals to publisher sites, and it by far blows away all other forms of social media.
Curation begins where the algorithm ends Paid Members Public
Jean-Louis Gassée: > But ask a computer scientist for the meaning of meaning, for an algorithm that can extract the meaning of a sentence and you will either elicit a blank look, or an obfuscating discourse that, in fact, boils down to a set of rules, of heuristics, that yield
Can Apple Music save a middle-aged man from the music of his youth? Paid Members Public
Apple Music [http://www.apple.com/uk/music/] arrived last night, and with it Beats 1 [http://www.theguardian.com/technology/2015/jun/30/apple-musics-beats-1-zane-lowe] – a new, global music channel. And I’m not just quite hopeful that it’ll be god; I’ve been actively listening to it and
Surviving the Facebook click-bait algorithm change Paid Members Public
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/08/jWtARPhoWqVxrSSD.jpg] One of the most dangerous things you can do on the internet is start depending on one other company almost entirely for your traffic. A few years ago, I ended up working briefly with a business that
Facebook: pay for eyeballs or get social Paid Members Public
The Facebook game has changed, and anyone who is surprised hasn’t been paying attention. Social@Ogilvy published research showing that the reach of posts from brand pages on Facebook has been plummeting [https://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/] , something borne out by the couple of pages I have a hand
Google targets SEO over-optimisation - so just write good stuff Paid Members Public
I’ve long been suspicious of SEO. Oh, I do think it’s valuable: there are basic “hygiene factors” on your page markup you should be getting right, and really good SEOs can help you think about the sort of content you should be creating (and how you should create
